2024 / Campaign
Editorial campaign for an independent publication
Visual direction for a short publication, with digital assets, posters, and a typographic grid made for quick reading.
Direction
The campaign starts with a question: how can a small publication feel precise without pretending to have a scale it does not have? The answer was to make limitation part of the language.
Rollout
The system uses typographic contrast, image cuts, and a short palette with sharp accents. Digital pieces work as small visual summaries, moving readers toward the full text.
Outcome
The project creates presence without depending on volume. The campaign can vary formats while keeping a recognizable signature.